Turkey’s leading tyre manufacturer Brisa – well known in the UK for Lassa tyres – recently celebrated its 20^th anniversary at the Four Seasons Hotel in Istanbul.

Brisa, established with the partnership of Sabanci Holdings and Bridgestone in 1988, were hosts to representatives from all three companies along with members from the world press and from world business.

Lassa tyres are distributed both within the domestic Turkish market and internationally, through a number of specially selected distributor partners.

The evening celebrated the business partnership through a series of presentations and continued with a variety of Turkish and Japanese shows.

Lassa recently launched 2 new tyres – the High Performance Impetus REVO and the winter tyre – Snoways ERA.  Both tyres are TUV accredited.

The picture below show Ms Guler Sabanci, Chairman of Sabanci Holding and Mr Shoshi Arakawa, President and CEO of Bridgestone Corporation, along with Mr Bulent Savas, President of Brisa.

The picture below shows the Brisa management taking part in the Japanese ceremony of “Kagami Hiraki” – breaking the barrel of Sake!

If you have enquiries regarding Lassa tyres, please either call 0207 487 7030, email lassa.europe@sabanci.co.uk or visit the Lassa web site at www.lassa-international.com.